What is Lamellar Water ?
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According to a new study, this season, consumers are trying to beat the damaging effects that winter has had on their hair and skin. For that, some of them intend to use lamellar water which is a conditioning solution for hair that have been damaged and also a clear blush to keep your dewy complexion all year round.
It is basically a water-based conditioning treatment that adds shinen hydrates and repairs damaged strands.
Based on the increase in searches for treatment and recovery alongside lamellar water, US consumers who suffer from hair damage and over-processed hair are really interested in this product.
Consumers also seem to be looking for new ways to treat their color-treated hair which also was revealed by the increase in searches for bleach.
However with a thousand searches every month on average in the US, lamellar water conditioner products has only increased by 30% in searches since 2021, L’Oréal Paris being the only market leader.
It is worth noting that online searches for hair treatment and oil have started ro decrease.
That is why lamellar water could be an opportunity for brands to remain relevant within the hair treatment category.
